In 2004, Grévin & Cie, a French leisure group, purchased the site. The name changed to New Pleasurewood Hills. It owned the park until 2000, when Peter and Peggy Hadden, who had been connected with the park for many years, bought it. The park continued in this vein until 1996–1997, when it was bought by Leisure Great Britain, a caravan park operator. The park also featured appearances by Mr Blobby and Edmonds himself. Noel Edmonds converted the Haunted Theatre into Crinkley Bottom Castle in the mid-1990s. Some Pleasurewood management staff took control of The Bygone Village at Fleggburgh. RKF went bankrupt in early 1991 and its attractions were sold. It started building a second Pleasurewood Hills style park in Cleethorpes. RKF built attractions including two Sea Life centres (Great Yarmouth & Hunstanton), a Ripley's Believe It or Not (Great Yarmouth seafront) and the 9-mile (14 km) Bure Valley Railway (in Aylsham). Controlling interest in the park was sold to RKF, a property development company, in the late 1980s. Yearly expansion brought the addition of new attractions and general improvements. The park was created by entrepreneur Joe Larter in 1983 as a small American-themed family attraction, containing a miniature railway, Cine 180 and adventure playground. Pleasurewood Hills is a theme park on a 59-acre (24 ha) site between Corton and Gunton, near Lowestoft, Suffolk.
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